This
blog was published in Portfolio Adviser on 25th March 2013 http://www.portfolio-adviser.com/comment---analysis/bens-ketchup-and-fizzy-drinks-husselbee
Old
Mother Hubbard's kitchen cupboard was bare, but most people can dig out a can
of soup, a tin of beans and a bottle of Tommy K. These essentials were surely part
of the attraction to Warren Buffett in swallowing up last month the biggest
deal of his career - a US$28 billion takeover of HJ Heinz. His investment
company, Berkshire Hathaway, partnered with 3G, the Brazilian private equity
firm, to notch up the largest takeover in the food industry to date.
With
a strong record of growth and cash generation, HJ Heinz looks a typical Buffett
purchase. He likes brands and has long admired consumer goods companies, being famed
for his large stake in Coca-Cola. However, as a well-known value investor
paying a premium for soup, beans and ketchup falls short of his customary investment
approach. When we review fund managers for inclusion in our client portfolios
we look for a robust investment process which makes sense and is consistently
applied by an experienced team or individual. If Berkshire Hathaway was a
holding in our portfolios, this acquisition would trigger a review - no matter
that Warren Buffett is the world's most lauded investor with a long, successful
public track record.
In
his recent annual letter to Berkshire Hathaway shareholders, (a must read for
all investors), Mr Buffett criticised his subpar performance relative to the
firm’s S&P 500 Index benchmark in 2012. He firmly believes his company’s intrinsic
value approach will outperform the benchmark for shareholders in future. After all, they could always turn to a low
cost tracker. Yet, I find it hard to
believe that his shareholders will be selling. This is only the ninth time in
48 years that Berkshire Hathaway (+14.4%) has failed to outperform the S&P
500 (+16%) in the calendar year. However, he did express concern for the
potential loss of its five year rolling track record of market outperformance.
The
letter explained that Berkshire Hathaway's relative performance did better when
"the wind is in our face." He also told shareholders of his
disappointment in failing to make a major acquisition in the year - "I pursued a couple of elephants, but
came up empty handed." That's not to say there was no reinvestment in
Berkshire Hathaway investments, they spent a record U$9.8bn on plant and
equipment. Buffett berates CEO's for blaming 'uncertainty' for their lack of
capital expenditure.
The
recent acquisition of HJ Heinz is his latest ‘elephant’, but despite his 82
years he has promised that he still has the appetite to bag some more. We meet
many fund managers who adopt the Warren Buffett approach - scarcely surprising bearing
in mind his 48 year track record which has compounded annually at 19.7%. His
outlook is suited to investors with similar patience. Short term speculators need to look
elsewhere. I have no doubt that many
more fund managers would like to assume Buffet’s investment approach, but the short
term quest for performance rules this out. To be the best performing fund in a
falling market is a bittersweet marketing accolade.

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